WHAT CANADIANS WANT FROM THEIR VIDEO AND MUSICSTREAMING SERVICES October 20, 2022 David Coletto, PhDRichard Jenkins, PhD METHODOLOGY IN BRIEF YouTube Canada commissioned Abacus Data to design and execute anational public opinion survey. The survey explores usage and attitudesamong Canadians with respect to video and music streaming services. Thestudy also gauges how Canadians think about Bill C-11,the Online StreamingAct.The survey was conducted online with 3,000 Canadianadults fromSeptember 28 to October 2, 2022.

SUMMARY OF FINDINGS Our research found that video and music have become ubiquitous andessential in the lives of Canadians. Users are overwhelmingly satisfied withthe services they use. This positive attitude is driven by several factors,including the content, choice, convenience, and value-for-money offered bytoday’s streaming services. Access to Canadian content was rated far lessimportant a factor to the experience. The survey included a

section where respondents were asked to react todifferent scenarios. Each scenario presented a hypothetical change to today’sstreaming experience (e.g. Canadian content prioritized in video queries or incontent recommendations). Many respondents had negative reactions to thechanges. In some cases, their reaction was so strong that users indicatedthey would cancel the service or go as far as using a VPN to get around thechanges. The study also found that most Canadians are concerned about Bill C-11,theOnline Streaming Act. They think it should be up tousers to determine whatcontent they see.

They feel the Bill’s interventions could negatively impacttheir access to music and video streaming services. Detailed findings can befound below, in 6 sections. 1

SECTION 1Streaming Usage and Attitudes Streaming video is ubiquitous and considered immensely important toCanadians. ● Currently,86% are streaming video overallvs. 66%are using cable orsatellite services. 30% are streamingall their videocontent.● 41% of video streamers say that streaming is ‘completely’ or ‘very’essential to them.That essentialness is consistent by age: 18-29 (42%),30-44 (45%), 45 to 59 (35%). Music is another important dimension of ‘streaming’.

Like video, mostCanadians are streaming music and consider it essential in their lives. ● 64% are streaming music. 81% of those music streamerssay thatmusic streaming is ‘very’ or ‘completely’ essential to them.● Younger Canadians (18 to 29) are more likely to consider musicstreaming essential (85%) than those over 60 years old (39%) Video: Access to Canadian content is less important to the experience thanother factors such as having content users want, selection, ease, andaffordability. ● When asked to rate how important several aspects of the streamingexperience are to respondents, Canadian content was considered‘important’ by 22% with another 34% rating it as ‘somewhat important’.● In contrast, having content they want to watch; that is easy to use; iscost-effective, and offers a great user experience are each rated asimportant to far more users. 56% or more considered them ‘important’ withanother 25% or more considering them to be ‘somewhat’ important.● 81% of Canadians consider video streaming to be at least ‘somewhat’essential to their life, including 41% who say it is ‘completely’ or ‘veryessential’.

Canadians share this view across all age groups and in allregions of the country. Personalization and choice are considered key benefits of streaming. Mostrespondents also value the recommendations, and appreciate the newcontent they are introduced to. ● 92% agree “One of the main benefits of streamingis that I get thecontent I want on demand”● 83% agree “I value the recommendations that showme content I amlikely to like based on my previous viewing and listening” 2

● 84% agree “Streaming services allow me to access more content that isculturally relevant to me”● 88% agree “Streaming services introduce me to new content that I didn’tknow existed or that I might like”

SECTION 2Finding Content: Algorithms or Government Regulations? ● When it comes to which content appears in streaming services, playlistsand recommendations, 55% of Canadians would rather the streamingservice algorithm determine what is most relevant and accurate.● Only 15% would prefer that the content is determined by governmentlegislation and regulation first, followed by what’s the most relevant content.● This view is fairly consistent across demographic and regional subgroups.Even in Quebec, 43% would rather have the content that appears instreaming services determined by algorithms than by governmentlegislation and regulations compared with 23% who would prefer that thecontent is determined by government legislation and regulations first.

SECTION 3Gauging Canadians’ reaction to thepossible impact of Bill C-11; Scenarios. Context:To understand how Canadians would react tochanges to the way theirstreaming services could operate if Bill C-11 is implemented, we presented arandom subsample of respondents with a scenario. We then asked them whetherthe new experience (1) would cause them to consider cancelling the streamingservice, and (2) whether they would consider using a VPN to get around thechange to their experience.

The results indicate that a sizable portion of users would react so negatively tochanges to their search and recommendation experience that they would eithercancel the service or find ways around the new experience. ● Music streaming search scenario:“Imagine you arelistening to aplaylist of songs or a channel of music dedicated to a particular genre…”“When the search was complete,25% of the resultsappearedprimarily because the streaming provider was required to show youother search results.”○ Reactions:■ 30% say they would definitely or likely cancel the streamingservice. 3

■ 40% say they definitely or probably would use a VPN tobypass the experience. ● Music streaming playlist scenario: “Imagine you arelistening to aplaylist of songs or a channel of music dedicated to a particular genre”.“During your listening experience,35% of the songsare playedprimarily because the streaming provider was required to play youcertain content.”○ Reactions:■ 37% say they would definitely or likely cancel the streamingservice.■ 39% say they definitely or probably use a VPN to bypass theexperience. ● User-generated content scenario #1: “Imagine you areon a site thatshows user-generated content like YouTube, TikTok, or Instagram and youare searching for something related to an international event or culturalpractice.

When the search came back 25% of the results and many of thetop results appeared primarily because they were Canadian content.”○ Reactions:■ 34% say they would definitely or likely cancel the streamingservice■ 36% say they definitely or probably use a VPN to bypass theexperience. ● User-generated content scenario #2: “Imagine you areon a site thatshows user-generated content like YouTube, TikTok, or Instagram and youare searching for something related to a do-it-yourself project.

When thesearch came back 25% of the results and many of the top results appearedprimarily because they were Canadian content.”○ Reactions:■ 34% say they would definitely or likely cancel the streamingservice■ 40% say they definitely or probably use a VPN to bypass theexperience. 4

SECTION 4Consumer Choice, Canadian Values,Government Policy, and Streaming Services Canadians think the user should be the one deciding what they watch.● 93% of Canadains agree it should be up to users to determine what contentthey want to see● 84% of Canadians donotthink that government shoulddecide what contentaligns with Canadian values.● 79% of Canadians are not confident that the government has the capacityto determine what content aligns with Canadian values.

SECTION 5Public Concerns aboutBill C-11,the Online Streaming Act Context: Near the end of the survey, Canadians wereasked: “As you may haveheard, Bill C-11, theOnline Streaming Act, has passedin the House of Commonsand is now pending Senate approval. The Act will extend the powers of the CRTCto regulate online streaming content. This will include regulating Canadian content,including how playlists and recommendations are provided to users.

Howconcerned are you that these changes will erode the streaming servicesCanadians can access?” ● 59% of Canadians say they are ‘very’ concerned (22%) or ‘somewhat’concerned (37%) that changes in Bill C-11 will erode the streaming servicesCanadians can access. Concern about Bill C-11 was consistent acrossdemographic groups and regions.○ Outside of Quebec, large majorities (60% to 68%) expressedconcern.

Quebecers were more divided with 40% expressingconcern, 43% saying they were not that concerned, and 10% sayingthey were unsure.○ Politically, 71% of Conservative supporters, 58% of Liberalsupporters, and 58% of NDP supporters expressed concern aboutthe impact of Bill C-11 on access to streaming services in Canada. The detailed report is attached to this

summary. 5

SECTION 6Methodology The survey was conducted with 3,000 Canadians aged 18 and over, fromSeptember 28 to October 2, 2022. A random sample of panelists were invited tocomplete the survey from a set of partner panels based on the Lucid exchangeplatform. These partners are typically double opt-in survey panels, blended tomanage out potential skews in the data from a single source. The margin of error for a comparable probability-based random sample of thesame size is +/- 1.8%, 19 times out of 20. The data was weighted to match Canada’s population by age, gender, region,official language, and educational attainment.

The survey was paid for by YouTube Canada but respondents were unaware of thesurvey’s sponsor. 6

DETAILED RESULTS WHAT CANADIANS WANT FROM VIDEO AND MUSIC STREAMING SERVICES OCTOBER 2022 RESEARCH AND ANALYSIS FROM CANADA’S LEADING PUBLIC AFFAIRS AND MARKET RESEARCH EXPERTS 89% OF CANADIANS STREAM MUSIC OR VIDEO 81% SAY TELEVISION AND VIDEO STREAMING SERVICES ARE ESSENTIAL 55% WANT CONTENT ON STREAMING PLATFORMS DETERMINED BY THE ALGORITHM NOT GOVERNMENT CONDUCTED FOR YOUTUBE CANADA

METHODOLOGY The survey was conducted with 3,000 Canadians aged 18 and over, from September 28th to October 2nd 2022. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. These partners are typically double opt-in survey panels, blended to manage out potential skews in the data from a single source. The margin of error for a comparable probability-based random sample of the same size is +/- 1.789%, 19 times out of 20. Demographic breakdown: BC N=500 Prairies N=500 (300 in AB, 100 in SK/MB) Ontario N=550 Quebec N=550 Atlantic Canada N=400

HOW CANADIANS WATCH TELEVISION, MOVIES, AND VIDEOS Do you watch television, movies or videos (including user-created content or music videos) in any of the following ways? 75% 68% 66% 86% 25% 32% 34% 14% A streaming service On YouTube Cable or satellite service A streaming service or YouTube Yes No

IMPORTANT ASPECTS TO THE STREAMING EXPERIENCE How important are each of the following aspects in a streaming user experience 69% 63% 61% 65% 52% 30% 22% 23% 28% 30% 25% 35% 37% 34% 6% 7% 7% 8% 11% 23% 30% 1% 1% 1% 1% 1% 6% 8% 3% 7% Having content I want to watch Large selection of content Is easy to use Is cost effective Offers a great user experience Knows my tastes & makes recommendations Offers Canadian content Important Somewhat important Neutral Somewhat Unimportant Not at all important 93% 91% 91% 90% 87% 67% 56% % SOMEWHAT IMPORTANT + IMPORTANT

IMPORTANT ASPECTS TO THE STREAMING EXPERIENCE OFFERS CANADIAN CONTENT How important are each of the following aspects in a streaming user experience 22% 22% 22% 26% 21% 21% 21% 18% 21% 17% 20% 31% 25% 23% 25% 18% 34% 32% 35% 33% 30% 33% 38% 31% 34% 31% 35% 34% 32% 34% 35% 32% 30% 30% 30% 26% 34% 28% 30% 33% 28% 29% 31% 27% 28% 31% 26% 33% 8% 9% 8% 8% 9% 10% 7% 10% 11% 16% 7% 6% 10% 7% 8% 9% 7% 8% 5% 7% 6% 8% 5% 8% 7% 8% 8% 2% 6% 5% 6% 8% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University Important Somewhat important Neutral Somewhat Unimportant Not at all important REGION AGE GROUP EDUCATION GENDER

How essential are television and video streaming services to your life? 11% 30% 40% 16% 3% Completely essential Very essential Somewhat essential Not very essential Not at all essential HOW ESSENTIAL ARE VIDEO STREAMING SERVICES TO YOUR LIFE? 81%

HOW ESSENTIAL ARE TELEVISION AND VIDEO STREAMING SERVICES TO YOUR LIFE? How essential are television and video streaming services to your life? 11% 10% 12% 11% 14% 11% 8% 11% 8% 12% 13% 8% 17% 12% 12% 10% 30% 27% 33% 31% 31% 34% 24% 30% 32% 28% 34% 22% 29% 28% 29% 33% 40% 40% 39% 41% 41% 37% 40% 40% 41% 36% 37% 47% 35% 41% 39% 39% 16% 18% 13% 13% 11% 15% 23% 15% 16% 21% 14% 19% 15% 15% 16% 15% 3% 5% 2% 4% 2% 3% 5% 4% 3% 3% 3% 5% 3% 4% 4% 3% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University Completely essential Very essential Somewhat essential Not very essential Not at all essential REGION AGE GROUP EDUCATION GENDER

How willing would you be to provide information about your residency or nationality in order to upload content to platforms likeTikTok or Y ouTube? 10% 25% 26% 32% 8% Very willing Willing Somewhat hesitant Hesitant Not sure WILLINGNESS TO PROVIDE INFORMATION ABOUT RESIDENCY OR NATIONALITY IN ORDER TO UPLOAD CONTENT 35% 58%

How essential are music streaming services to your life? 17% 29% 36% 15% 4% Completely essential Very essential Somewhat essential Not very essential Not at all essential HOW ESSENTIAL ARE MUSIC STREAMING SERVICES TO YOUR LIFE? 81%

HOW ESSENTIAL ARE MUSIC STREAMING SERVICES TO YOUR LIFE? How essential are music streaming services to your life? 17% 15% 18% 26% 17% 14% 8% 19% 15% 14% 17% 16% 20% 20% 18% 12% 29% 15% 18% 26% 17% 14% 8% 19% 15% 14% 17% 16% 20% 20% 18% 12% 36% 29% 29% 30% 31% 28% 23% 28% 29% 25% 31% 25% 30% 28% 30% 29% 15% 17% 14% 13% 12% 16% 22% 14% 14% 16% 15% 17% 16% 14% 14% 17% 4% 4% 3% 2% 3% 5% 5% 3% 5% 6% 3% 4% 4% 5% 4% 2% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University Completely essential Very essential Somewhat essential Not very essential Not at all essential REGION AGE GROUP EDUCATION GENDER

SURROUNDING IMPRESSIONS Do you agree or disagree with each of the following statements about streaming 51% 41% 34% 32% 41% 48% 50% 51% 6% 8% 11% 13% 2% 3% 4% 4% One of the main benefits of streaming is that I get the content I want on demand Streaming services introduce me to new content that I didn’t know existed or that I might like Streaming services allow me to access more content that is culturally relevant to me I value the recommendations that show me content I am likely to like based on my previous viewing and listening Agree Somewhat agree Somewhat disagree Disagree % AGREE 92% 88% 84% 83%

WOULD YOU RATHER CONTENT BE DETERMINED BY… When it comes to which content appears in streaming services, playlists and recommendations, would you rather that content be determined by: 55% 15% 30% What the streaming service algorithm determines is most relevant and accurate Government legislation and regulations first, followed by what’s the most relevant content Unsure

WOULD YOU RATHER CONTENT BE DETERMINED BY… When it comes to which content appears in streaming services, playlists and recommendations, would you rather that content be determined by: 55% 58% 51% 58% 60% 56% 47% 53% 58% 61% 60% 43% 54% 54% 55% 55% 15% 17% 12% 19% 16% 12% 12% 12% 14% 11% 13% 23% 13% 15% 13% 16% 30% 24% 36% 22% 24% 32% 41% 35% 28% 28% 28% 34% 33% 32% 31% 28% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University What the streaming service algorithm determines is most relevant and accurate Government legislation and regulations first, followed by what’s the most relevant content Unsure REGION AGE GROUP EDUCATION GENDER

REACTION TO SCENARIOS Sample size: Varies by scenario: n=175-336 SCENARIO LIKELIHOOD TO CANCEL How likely or unlikely are you to cancel your streaming service if this was the user experience?

LIKELIHOOD TO USE VPN If streaming services changed the user experience in this way, how likely are you to bypass this experience by using a service that makes it appear that you are accessing the content from outside Canada? %Definitely/ Likely to Cancel %Might or Might not Cancel %Probably /Definitely would not Cancel % Definitely/ Probably use VPN Might or Might Not % Definitely / Probably Not use VPN MUSIC SEARCH: Imagine you were searching for a specific artist or type of music on a streaming service.

When the search was complete, 25% of the results appeared primarily because the streaming provider was required to show you other search results. 30% 54% 15% 40% 44% 16% PLAYLIST RECOMMENDATIONS: Imagine you are listening to a playlist of songs or a channel of music dedicated to a particular genre.

During your listening experience, 35% of the songs are played primarily because the streaming provider was required to play you certain content. 37% 53% 10% 39% 49% 13% USER-GENERATED CONTENT #1: Imagine you are on a site that shows user-generated content like YouTube, TikTok, or Instagram and you are searching for something related to an international event or cultural practice.

When the search came back 25% of the results and many of the top results appeared primarily because they were Canadian content 34% 42% 24% 36% 43% 21% USER-GENERATED CONTENT #2: Imagine you are on a site that shows user-generated content like YouTube, TikTok, or Instagram and you are searching for something related to a do-it-yourself project. When the search came back 25% of the results and many of the top results appeared primarily because they were Canadian content 34% 46% 20% 40% 42% 18%

CHOICE, GOVERNMENT, AND STREAMING SERVICES To what extent do you agree or disagree with the following statements? 62% 47% 41% 31% 37% 39% 6% 12% 15% 2% 4% 5% It should be up to users to determine what content they want to see I do not think government should decide what content aligns with Canadian values I am not confident that the government has the capacity to determine what content aligns with Canadian values Agree Somewhat agree Somewhat disagree Disagree 93% 84% 79% % AGREE

IT SHOULD BE UP TO USERS TO DETERMINE WHAT CONTENT THEY WANT TO SEE To what extent do you agree or disagree with the following statements? 62% 59% 65% 48% 62% 68% 66% 63% 64% 67% 66% 51% 68% 63% 62% 61% 31% 32% 29% 36% 31% 27% 30% 30% 27% 28% 27% 41% 27% 29% 31% 32% 6% 7% 5% 12% 5% 4% 4% 6% 7% 3% 6% 6% 5% 6% 5% 6% 2% 2% 1% 4% 1% 1% 1% 1% 2% 1% 1% 3% 2% 1% 1% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University Agree Somewhat agree Somewhat disagree Disagree REGION AGE GROUP EDUCATION GENDER

IT SHOULD BE UP TO USERS TO DETERMINE WHAT CONTENT THEY WANT TO SEE To what extent do you agree or disagree with the following statements? 62% 67% 58% 67% 53% 50% 56% 68% 66% 59% 61% 62% 51% 31% 27% 36% 25% 35% 44% 35% 26% 29% 34% 31% 29% 41% 6% 4% 6% 7% 7% 4% 7% 5% 5% 6% 6% 7% 5% 2% 1% 1% 1% 5% 2% 2% 1% 1% 1% 1% 2% 2% All respondents Conservative Party Liberal Party NDP Green Party Bloc Quebecois Going in the right direction Going in the wrong direction Conservative Party Liberal Party NDP Green Party Bloc Quebecois Agree Somewhat agree Somewhat disagree Disagree DIRECTION OF COUNTRY WOULD CONSIDER LAST VOTE

I DO NOT THINK GOVERNMENT SHOULD DECIDE WHAT CONTENT ALIGNS WITH CANADIAN VALUES To what extent do you agree or disagree with the following statements? 47% 47% 48% 42% 51% 48% 47% 48% 55% 53% 50% 34% 53% 49% 47% 46% 37% 36% 37% 40% 35% 37% 37% 35% 35% 34% 36% 40% 36% 35% 37% 37% 12% 12% 12% 11% 10% 12% 13% 12% 7% 9% 10% 19% 9% 12% 11% 13% 4% 5% 3% 7% 4% 3% 3% 4% 3% 4% 3% 7% 2% 4% 4% 4% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University Agree Somewhat agree Somewhat disagree Disagree REGION AGE GROUP EDUCATION GENDER

I DO NOT THINK GOVERNMENT SHOULD DECIDE WHAT CONTENT ALIGNS WITH CANADIAN VALUES To what extent do you agree or disagree with the following statements? 47% 57% 39% 55% 44% 35% 39% 55% 52% 41% 46% 48% 36% 37% 32% 42% 34% 36% 39% 43% 31% 35% 42% 37% 37% 39% 12% 8% 16% 9% 13% 21% 14% 9% 9% 15% 13% 11% 19% 4% 3% 3% 2% 8% 5% 3% 5% 4% 3% 4% 4% 6% All respondents Conservative Party Liberal Party NDP Green Party Bloc Quebecois Going in the right direction Going in the wrong direction Conservative Party Liberal Party NDP Green Party Bloc Quebecois Agree Somewhat agree Somewhat disagree Disagree DIRECTION OF COUNTRY WOULD CONSIDER LAST VOTE

I AM NOT CONFIDENT THAT THE GOVERNMENT HAS THE CAPACITY TO DETERMINE WHAT CONTENT ALIGNS WITH CANADIAN VALUES To what extent do you agree or disagree with the following statements? 41% 43% 39% 36% 43% 42% 41% 39% 51% 47% 43% 29% 45% 41% 41% 40% 39% 36% 41% 41% 37% 39% 37% 42% 32% 37% 37% 43% 39% 37% 39% 39% 15% 15% 16% 15% 14% 16% 17% 14% 11% 13% 14% 23% 13% 16% 15% 15% 5% 6% 4% 7% 6% 4% 5% 4% 6% 3% 7% 5% 4% 5% 4% 6% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University Agree Somewhat agree Somewhat disagree Disagree REGION AGE GROUP EDUCATION GENDER

I AM NOT CONFIDENT THAT THE GOVERNMENT HAS THE CAPACITY TO DETERMINE WHAT CONTENT ALIGNS WITH CANADIAN VALUES To what extent do you agree or disagree with the following statements? 41% 50% 34% 41% 40% 31% 33% 47% 46% 35% 39% 41% 31% 39% 31% 43% 38% 37% 48% 43% 34% 35% 43% 41% 40% 46% 15% 13% 18% 18% 16% 16% 19% 12% 12% 18% 17% 13% 19% 5% 7% 4% 4% 7% 5% 5% 6% 6% 4% 4% 6% 4% All respondents Conservative Party Liberal Party NDP Green Party Bloc Quebecois Going in the right direction Going in the wrong direction Conservative Party Liberal Party NDP Green Party Bloc Quebecois Agree Somewhat agree Somewhat disagree Disagree DIRECTION OF COUNTRY WOULD CONSIDER LAST VOTE

CONCERN OVER EROSION OF STREAMING SERVICES As you may have heard, Bill C-11, the Online Streaming Act, has passed in the House of Commons and is now pending Senate approval. The Act will extend the powers of the CRTC to regulate online streaming content. This will include regulating Canadian content, including how playlists and recommendations are provided to users. How concerned are you that these changes will erode the streaming services Canadians can access? 22% 37% 20% 9% 12% Very concerned Somewhat concerned Somewhat not concerned Not concerned Don’t know 59%

CONCERN OVER EROSION As you may have heard, Bill C-11, the Online Streaming Act, has passed in the House of Commons and is now pending Senate approval. The Act will extend the powers of the CRTC to regulate online streaming content. This will include regulating Canadian content, including how playlists and recommendations are provided to users.

How concerned are you that these changes will erode the streaming services Canadians can access? 22% 24% 20% 19% 23% 24% 21% 25% 25% 31% 25% 10% 25% 23% 23% 19% 37% 38% 36% 38% 37% 39% 35% 35% 43% 34% 40% 30% 39% 35% 36% 40% 20% 20% 19% 23% 19% 16% 21% 20% 15% 10% 15% 35% 14% 20% 20% 19% 9% 9% 9% 5% 9% 9% 12% 10% 6% 12% 9% 8% 12% 8% 9% 10% 12% 9% 16% 15% 12% 12% 11% 10% 11% 13% 11% 18% 9% 15% 11% 11% All respondents Male Female 18 to 29 30 to 44 45 to 59 60 and over BC AB SK/MB ON QC ATL HS or less College University Very concerned Somewhat concerned Somewhat not concerned Not concerned Don’t know REGION AGE GROUP EDUCATION GENDER

CONCERN OVER EROSION As you may have heard, Bill C-11, the Online Streaming Act, has passed in the House of Commons and is now pending Senate approval. The Act will extend the powers of the CRTC to regulate online streaming content. This will include regulating Canadian content, including how playlists and recommendations are provided to users.

How concerned are you that these changes will erode the streaming services Canadians can access? 22% 31% 18% 21% 23% 6% 16% 28% 29% 16% 21% 22% 10% 37% 40% 40% 37% 32% 34% 37% 37% 38% 40% 39% 38% 32% 20% 14% 21% 21% 24% 39% 23% 16% 15% 22% 19% 19% 35% 9% 6% 11% 12% 13% 8% 12% 7% 7% 10% 11% 10% 8% 12% 9% 10% 9% 7% 12% 12% 12% 11% 11% 10% 10% 15% All respondents Conservative Party Liberal Party NDP Green Party Bloc Quebecois Going in the right direction Going in the wrong direction Conservative Party Liberal Party NDP Green Party Bloc Quebecois Very concerned Somewhat concerned Somewhat not concerned Not concerned Don’t know DIRECTION OF COUNTRY WOULD CONSIDER LAST VOTE