November 15, 2024 Please find below follow-up answers to the questions asked at the meeting of the Standing Senate Committee on Transport and Communications, held on Wednesday, October 30, 2024. Local vs.

National News - We have defined National News as follows: o CBC: The National o SRC: Telejournal 18h - We have defined Local news as follows: o CBC: CBC Local o SRC: Telejournal 22h00 - In the case of the CBC – if I look at 2+ audiences nationally, it would appear that National news has declined in audiences at a greater rate than Local News. o That said, Local News had a large decline in audiences between and 2016, and then slowed down in terms of decline o National news audiences, on the other hand, have been declining at a pretty consistent and linear rate since 2014 - In the case of SRC – if I look at 2+ audiences nationally, it would appear as if Local News audiences have been somewhat stable, and National News audiences have grown o The growth of National News Audience seems to have occurred in after a period of stable audiences Performance by Genre CBC The following Genres have been analyzed for CBC: - Amateur Sports - Analysis and

Interpretations - Animated Television programs & films - Formal education and pre-school - General Entertainment and Human Interest - Informal Education and Recreation and Leisure - Interstitial - Long-form documentary - Music and dance other than music video programs or clips - News - Ongoing comedy series (sitcoms) - Ongoing dramatic series - Other drama - Professional sports - Programs of comedy sketches, improvision, unscripted works - Reality programs - Specials, mini-series or made-for-tv feature films - Theatre feature films aired on tv The following genres have been somewhat flat in terms of audiences over the past 10 years (flat being defined as the trend has been between -1.5% to + 1.5%): - General Entertainment and Human Interest - Interstitial - Ongoing Comedy Series - Other Drama - Specials, Mini-Series or Made-For-TV Feature Films All other genres have had a decline over the past 10 years (decline greater than -1.5%) The following genres had a decline greater than the average across all genres: - News - Ongoing Dramatic Series - Professional Sports (likely due to the loss of the NHL rights) - Programs of Comedy Sketches, Improvision, Unscripted Works SRC The following Genres have been analyzed for SRC: - Analysis and

Interpretations - Animated Television programs & films - Formal education and pre-school - Game Shows - General Entertainment and Human Interest - Informal Education and Recreation and Leisure - Interstitial - Long-form documentary - Music and dance other than music video programs or clips - News - Ongoing comedy series (sitcoms) - Ongoing dramatic series - Religion - Reporting and Actualities - Specials, Mini-Series or Made-for-TV Feature Films - Theatre Feature Films Aired on TV - Variety of the above genres have had a rate of decline of at most -1.5%. Those where the rate of decline is greater than -1.5% are: - Analysis and

Interpretations - Animated Television programs & films - General Entertainment and Human Interest - Ongoing dramatic series - Theatre Feature Films Aired on TV - Variety Of the above six genres, all but Variety shows a greater rate of decline than the average of all genres analyzed. I hope the above helps the Senate. Please let me know if you require more information. Derrick Dr Derrick Gray (he/him) Chief Research & Operations Officer T: 416.930.6704 E: derrick.gray@numeris.ca