20250SB__009696AMD INTRODUCED 2025-01-23 AMENDED_SENATE 2026-01-05 AMENDED_ASSEMBLY 2026-06-24 AMENDED_ASSEMBLY 2026-06-26 2025 SB AMD Introduced by Senator Umberg LEAD_AUTHOR SENATE Umberg

An act to amend Sections and of, and to amend the heading of

Chapter 27.3 (commencing with

Section 22775) of Division of, the Business and Professions Code, relating to streaming services. streaming services Streaming services: commercial advertisements. Existing law prohibits a video streaming service, as defined, that serves consumers in the state from transmitting the audio of commercial advertisements louder than the video content the advertisements accompany, as specified.

This bill would clarify that video streaming service includes a user-generated video streaming service, and would additionally prohibit a music streaming service or podcast streaming service that serves consumers in the state from transmitting the audio of commercial advertisements louder than the content the advertisements accompany. MAJORITY NO NO NO NO NO NO NO NO NO NO The people of the State of California do enact as follows:

SECTION 1. The heading of

Chapter 27.3 (commencing with

Section 22775) of Division of the Business and Professions Code is amended to read: 27.3. Streaming Services

SEC. 2.

Section of the Business and Professions Code is amended to read: 22775. For purposes of this chapter, all of the following

definitions apply: (a) “Video programming” has the same meaning as defined in

Section 613(

h) of Title of the United States Code. (b) (1) “Video streaming service” means an entity that makes available directly to the consumer, through a distribution method that uses internet protocol, either of the following: (

A) Video programming. (

B) Video content the entity makes available for users to view. (2) “Video streaming service” includes a user-generated video streaming service. (3) “Video streaming service” does not include a television broadcast station, cable operator, or other multichannel video programing distributor, or an entity that serves video programming or video content without commercial advertisements.

SEC. 3.

Section of the Business and Professions Code is amended to read: 22776. On and after January 1, 2027, a music streaming service, podcast streaming service, or video streaming service that serves consumers residing in the state shall not transmit the audio of commercial advertisements louder than the content the advertisements accompany, consistent with the regulations adopted by the Federal Communications Commission pursuant to the Commercial Advertisement Loudness Mitigation (CALM) Act (Public Law 111-311) for television broadcast stations, cable operators, and other multichannel video programming distributors.