20250SCR_016397CHP INTRODUCED 2026-04-20 PASSED_ASSEMBLY 2026-05-28 PASSED_SENATE 2026-05-14 ENROLLED 2026-06-02 CHAPTERED 2026-06-05 FILED 2026-06-05 2025 SCR CHP CHR 0 Introduced by Senator Ochoa Bogh (Coauthors: Senators Allen, Alvarado-Gil, Arreguín, Ashby, Blakespear, Caballero, Choi, Dahle, Durazo, Grove, Hurtado, Jones, McGuire, McNerney, Niello, Padilla, Reyes, Seyarto, Stern, Strickland, Valladares, Wahab, and Grayson) (Coauthors: Assembly Members Calderon, Chen, Hadwick, Tangipa, Alanis, Ward, and Zbur) LEAD_AUTHOR SENATE Ochoa Bogh COAUTHOR SENATE Allen COAUTHOR SENATE Alvarado-Gil COAUTHOR SENATE Arreguín COAUTHOR SENATE Ashby COAUTHOR SENATE Blakespear COAUTHOR SENATE Caballero COAUTHOR SENATE Choi COAUTHOR SENATE Dahle COAUTHOR SENATE Durazo COAUTHOR SENATE Grove COAUTHOR SENATE Hurtado COAUTHOR SENATE Jones COAUTHOR SENATE McGuire COAUTHOR SENATE McNerney COAUTHOR SENATE Niello COAUTHOR SENATE Padilla COAUTHOR SENATE Reyes COAUTHOR SENATE Seyarto COAUTHOR SENATE Stern COAUTHOR SENATE Strickland COAUTHOR SENATE Valladares COAUTHOR SENATE Wahab COAUTHOR SENATE Grayson COAUTHOR ASSEMBLY Calderon COAUTHOR ASSEMBLY Chen COAUTHOR ASSEMBLY Hadwick COAUTHOR ASSEMBLY Tangipa COAUTHOR ASSEMBLY Alanis COAUTHOR ASSEMBLY Ward COAUTHOR ASSEMBLY Zbur Relative to California Tourism Month.

California Tourism Month California Tourism Month. This measure would proclaim the month of May as California Tourism Month and would urge the citizens of this great state to support tourism and local businesses by traveling in the state as

an act of civic pride. NO

WHEREAS, Tourism serves as a catalyst for California’s economic growth and workforce development; and

WHEREAS, A robust travel industry provides significant economic benefits for California, generating more than $158.9 billion in tourism-related spending in 2025; and

WHEREAS, Visitor spending provides substantial benefit to all Californians, yielding $13.6 billion in state and local tax revenue in that is indispensable for underwriting essential public services and programs; and

WHEREAS, Travel and tourism is a multifaceted sector that provides diverse career pathways and remains foundational to a healthy labor market, having contributed 4,350 new jobs to bring the total workforce to 1,200,000 in 2025; and

WHEREAS, Travel and tourism-dependent businesses and organizations, of which 89 percent are small businesses, are responsible for welcoming visitors from around the world to explore California and all our state has to offer; and

WHEREAS, The industry-funded marketing efforts of Visit California have been instrumental in maintaining the state’s position as the nation’s leading tourism economy, outperforming national benchmarks and inviting global visitors to experience California as the ultimate playground; and

WHEREAS, Despite global uncertainty, the Golden State remains the most welcoming destination in the country, where all are respected no matter their race, religion, sexuality, gender, physical or mental ability, or beliefs; and

WHEREAS, California’s strength lies in its diversity, and the state is committed to building a more inclusive and unified travel community for its residents and visitors alike; and

WHEREAS, In 2016, the Legislature declared every May as California Tourism Month to celebrate the positive economic impact of tourism in California;

now, therefore,

be it Resolved by the Senate of the State of California, the Assembly thereof concurring, That the Legislature hereby reaffirms the month of May as California Tourism Month and urges the citizens of this great state to support tourism and local businesses by traveling in the state as

an act of civic pride; and be it further Resolved, That the Secretary of the Senate transmit copies of this resolution to the author for appropriate distribution.