Florida Senate - 2025 SB By Senator Simon 3-01733A-25 20251584__ CODING: Words stricken are deletions; words underlined are additions. A bill to be entitled

An act relating to agents of student athletes; 2 amending s. 468.454, F.S.; prohibiting the agent of a student athlete from receiving more than a specified percentage of the student athlete’s total compensation derived from the use of the student athlete’s name, 6 image, or likeness; requiring an agent representing a high school student athlete to be licensed with the Department of Business and Professional Regulation; 9 requiring the department to include such agents in its licensing portal; authorizing the department to adopt rules; providing an effective date. 12

Be It Enacted by the Legislature of the State of Florida: 14

Section 1. Present subsection (12) of

section 468.454, 16 Florida Statutes, is redesignated as subsection (14), and a new subsection (12) and subsection (13) are added to that section, 18 to read: 19 468.454 Contracts.— 20

(12) A contract may not allow an agent to receive more than 21 percent of a student athlete’s total compensation, whether monetary or otherwise, derived from an endorsement deal, a promotional activity, or any other opportunity in which the student athlete uses his or her name, image, or likeness. 25

(13) An agent representing a high school student athlete must be licensed with the department, pursuant to s. 468.453. 27 Upon licensure, the department shall include such agents in its licensing portal. The department may adopt rules necessary to Florida Senate - 2025 SB 1584 3-01733A-25 20251584__ CODING: Words stricken are deletions; words underlined are additions. implement the requirements of this subsection. 30

Section 2. This act shall take effect July 1, 2025. 31